Design Hotels is an exclusive portfolio of carefully selected privately-owned and operated hotels around the globe, each with a solely unique character, personality and distinctive creative expression. Uniting properties worldwide, Design Hotels reflects the vision of independent hoteliers such as FORM Hotel Dubai. They represent the "Originals", those who symbolize the determination for genuine, culturally rooted hospitality and cutting-edge design and architecture. Every chosen hotel is iconic in its own distinct way and provides an individual hotel experience reflective of the passion of an independent hotelier, whose attention to detail is reflected in the cultural authenticity and sincere hospitality that is founded and enriched by thought-provoking design.