Sharjah Directorate of Human Resources, represented by Waffer Programme for Loyalty and Discounts to the Employees of Sharjah Government, participated in a promotional exhibition organised by Sharjah Asset Management Holding in Souq Al Jubail in Sharjah, as a new step for the programme to promote and spread awareness across the segments of society.
This was to introduce the employees of Sharjah Asset Management Holding to the companies participating in the programme and to the privileges and services offered, making them fully aware of how to benefit from the programme in the best possible ways. This is based on the concept that “Educating beneficiaries is the cornerstone of the programme’s success”.
The exhibition was held in the internal lounge of Souq Al Jubail, having the objective to introduce the biggest loyalty and discounts programme in UAE, supported by Sharjah Government, following the wise vision of H.E. Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of Supreme Council, Ruler of Sharjah, may God preserve him, to provide a decent life to the government employees by offering them special discounts from the companies participating in the programme in more than 20 different fields.
Jawaher Seif Al Oud, Director of the Events and Activities Office at Sharjah Directorate of Human Resources and Director of Waffer Programme, said:
The participation of Waffer Progamme for Loyalty and Discounts to the Employees of Sharjah Government in the various events fall within the programme’s efforts to expand and reach the widest possible range of beneficiaries and to familiarise them with the special services offered by the Programme. This participation is one of the many events held by the programme on a periodic basis in order to build strong relationships with the customers at all levels and in all fields and thus, to promote a unique and comfortable shopping experience with special discounts.
She explained that the programme aims to reach beneficiaries everywhere to collect information about the participating companies and ensure their periodic update in order to evaluate and develop the programme to serve them better and apply comprehensive quality.
She added that Waffer Programme is keen to be present at all platforms that allow better communication with beneficiaries, where the programme is more promoted through its website, social media accounts “Instagram” and its own smart application, in order to save the beneficiaries’ time and effort to look for the companies, offers and discounts.
She also appreciated this opportunity offered by Sharjah Asset Management Holding for organising the exhibition and thanked them for offering their platform to the event for the promotion of the programme. She confirmed the importance of the role of the company in supporting the programme, as its employees are among the beneficiaries of Waffer Programme for Loyalty and Discounts to the Employees of Sharjah Government.