Sharjah Directorate of Human Resources, represented by Waffer Loyalty Programme offering discounts to the employees of the Government of Sharjah, organised “Shop More with Waffer” promotional exhibition at the Directorate’s headquarters in the Central Region.
The exhibition was opened by H.E. Dr. Tariq Sultan Bin Khadim, Member of Sharjah Executive Council, Chairman of Sharjah Directorate of Human Resources, in the presence of Dr. Mohammed Abdullah Bin Huwaidan Al Ketbi, Chairman of Al Dhaid Municipal Council, Sultan Ali Saif Al Ketbi, Chairman of the Municipal Council of Maliha, Lieutenant Colonel Khalifa Musabah Al Ketbi, Head of Al-Madam Police Station, Musabah Saif Awad Al Ketbi, Director of Maliha Municipality, Abdullah Sultan Abdullah Bin Saloomah Al Ketbi, Director of Central Region Branch at the Real Estate Registration Department, Eng. Salem Mubarak Bin Dalmuk, Director of the Directorate of Town Planning and Survey - Al Dhaid Branch, Saeed Rashed Sultan Al Ketbi, Director of Al Wusta TV, Abdullah Ibrahim Al Zaabi, Director of Branches Affairs Department at Sharjah Directorate of Human Resources, Fares Saeed Al Mazrouei, Director of the Central Region Branch at Sharjah Directorate of Human Resources, Jawaher Saif Al Oud, Director of Events and Activities Office at the Directorate and Director of Waffer Programme.
The exhibition was held in continuation of the promotional campaigns of Waffer Programme, which seeks to obtain discounts and benefits for all the employees of the Departments and Bodies of the Government of Sharjah, through cooperation with private sector institutions, to provide what is best and apply comprehensive quality in order to improve the level of services provided to the employees.
The companies, members of Waffer Programme and which were present at the exhibition, presented their various services to the employees, along with the discount rates and how to benefit therefrom, in order to enhance the idea of saving and organise the employees’ budgets.
The following companies were present at the exhibition: Sheraton Sharjah Beach Resort & Spa, Karji Perfumes, Lamsat Al Oud, Maven Spa, Al Rasikhoon Real Estate, Coffina Cafe, Telecommunications Regulatory Authority, Burjeel Specialty Hospital in Sharjah, Louzan Fashion, Wagamama Restaurant, Dubai University, Al Asfar Insecticide, Emirates Airlines, Nazih Group and Al Bait Hotel.
H.E. Dr. Tariq Sultan Bin Khadim, Chairman of Sharjah Directorate of Human Resources, stated that the Directorate promotes everything that supports and achieves the vision of the Emirate of Sharjah and offers the best services to the Nationals and residents of Sharjah. Waffer Programme aims to raise the job satisfaction level, achieve social welfare and offer the best features, discounts and competitive prices to the Government employees. It also improves the level of services provided to them, so that it reflects positively on their productivity and hence boost the economy in the country.
Jawaher Seif Al Oud, Director of the Events and Activities Office at the Directorate and Director of Waffer Programme, added:  The promotional exhibitions of Waffer Programme are one of its most prominent activities, as they constitute an opportunity to their beneficiaries, the employees, to learn about the most important goods and services supported by Waffer Programme and constitute a platform for the companies and entities included in the Programme to present and offer their products and inform the beneficiaries of the offers provided to them.
She explained that the promotional campaigns rely on an excellent base of documented figures and data that give an overview of the success of such campaigns as they can reach the beneficiaries through “Waffer” card granted by the Government of Sharjah to its employees to help them and motivate them to save. The feedback on these promotional campaigns is then studied by setting basic standards on how the government employees can make optimal use of this card.
She indicated that the Directorate is constantly seeking to reach the satisfaction of the Programme beneficiaries as it sets conditions upon signing contracts with the companies wishing to join the Programme, to offer incentive discounts or offer several competitive privileges that benefit both parties.
She confirmed that the Directorate continues to promote Waffer card and the discounts offered, through exhibitions and other means of promotion, such as social media, e-mails, television and radio advertisements and the Programme’s website.