- As international travel soared in the 60’s, American Tourister was the first company to “flight test” their bags with flight attendants from major airlines. It was this research and insight that brought about more innovations – like the springless, cam-action lock that wouldn’t jam. In the 80’s and 90’s, the company continued to design hardside products, while also responding to the shift in demand for softside – durable cases that could withstand even the toughest quality critic, a gorilla. American Tourister…is a brand of Samsonite Corporations.