Lifestyle Fine Jewelry is an international retails chain store, wholly owned by Aaron Shum Jewelry Group. We are designers and manufacturers since 1985 specializing in Fine Diamond Jewelry, Branded Watches, Loose Diamonds, and Diamond studded Handbags, and Diamond studded Sunglasses. We have 30 Retail outlets are in prestigious shopping malls with the necessary adjustments made to cater for retail catchment. We are the only one who has 10 Guinness world records made with diamonds in the span of 4 years.